A Newbies Guide To Protecting Your Business From Loss By Making Sure You Have IT Support Measures In Position

Author: captainslackoblog  //  Category: General

Across the globe computers have today become an integral part of everyday life for most of the earths population, and over the last couple of decades their use has been transformed from being something only the richest companies could afford (and had the room to house), to something that the vast majority of homes on the planet has at least one of. Ofcourse with this gigantic boom in the useage of computers, there has also been a dramatic increase in the need for people who are trained and qualified to maintain and repair this fickle technology for both users at home and small to medium sized businesses accross the UK.

IT failures cost UK SME’s an estimated sixty three billion pounds each year in lost revenue. This is an amazingly large sum of money, but why is this figure so large? Well, the best way to explain what an IT breakdown does to a business is to imagine a hole in your pocket that change is continuously pouring through, the longer the hole is there, the more money it is going to cost you. Ofcourse the smartest businesses will already have measures inplace to fix the IT issue, or in terms of our metaphor, lets say to “sew up the hole”. Unfortunately, with a large numebr of these small to medium sized businesses, there simply is no such measure in place, so the hole continues to leak money until a repair can be arranged, in some instances this can take over a week. When you consider that many businesses these days are totally reliant on the operation of their computers to allow the completion of even the most fundamental day to day business operation tasks, then it is not hard to see why this figure is so large. Ofcourse if you are a small business owner, the amount of cash that these IT failures cost UK industry each year is probably of little significance to you, what you should be concerned with however, is how much of that sum will be as a result of losses experienced by YOUR business.

Solid and dependable It support need not cost your business massive sums of money, monthly support contracts are available form a huge number of consultancy firms across the UK for a suprisingly affordable sum of money, these specialists are then at your call whenever an IT problem raises its nasty head and can have you up and running again in no time at all. By taking protective measures in order to be prepared, you can potentially save your business thousands of pounds in lost revenue. For computer support services in London, including mac repair in london, and pc repair london, give Fixitnerds a ring. They have expert staff, offer twenty four hour support and operate on a no fix no fee basis.

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The Wizard Of Clickbank

Author: captainslackoblog  //  Category: Uncategorized

If you are attracted to the huge money making possibilities of Clickbank, you are not alone. The affiliate marketing profit potential on Clickbank are huge and. But like any new market, you have to learn how to work the system to your advantage. The quicker become a wizard of Clickbank, the faster you will make some real money in the digital marketplace.

Clickbank is in every way a real marketplace. As such it is a place where legitimate vendors offer real products that add value to customer’s lives and purchases are made. Too many people see the internet as one big scam artist paradise. But you are not a scam artist and you just want to make a good return on your product and make a good living like anyone else. That is what Clickbank is all about.

From a merchant standpoint, you will have achieved “wizard” status when you are selling a wide variety of product consistently. So to get started, shoot for putting five products into the marketplace. Examine the product categories to find niches that fit your product catalog. Don’t be drawn to the categories that promote money making schemes as they are just that – schemes which you don’t want to be associated with by your long term customers on Clickbank.

After you have your start up products to put onto Clickbank, waste no time in finding good keywords that will draw traffic to those items to get sales moving. Keyword selection is a science in its own right but you can use internet tools to find good keywords that have a track record of pulling traffic historically. Don’t be afraid to buy or use such keyword optimizers as any tool that can help you legally make money in your business is worth using.

If you can come up with twenty or thirty solid keywords that you can build your Clickbank marketing plan around, that’s a solid starting place. With the keywords captured, now create articles around those keywords. Now we are not all writers but there are good ghostwriters on services like Rent-a-Coder that can kick out these articles for you at a reasonable rate. The writer may know keyword optimization rules but they are not that hard to get used to. Basically if the keyword is in the article title and then 3-4 times per 500 word article, that’s pretty good optimization.

There are a lot of good article sites you can use to put your articles into internet circulation and that will drive traffic to your products well if your keywords do their job for you. When you first are setting up for Clickbank, establish accounts on these article sites because you will use them a lot. Don’t just rest with a few articles but try to get an initial set of four or five per product out there and then follow up over the next week or two, try to kick out two or three a day around each product using those keywords and get them into circulation.

There are always new ways for you to get awareness of your product raised through various internet methods of promotion and you should explore them all. You can place ads on popular internet services to build traffic to your Clickbank items. RSS feeds and ads on related internet sites are also well proven methods of creating more sales for you.

You can see that the ’set up” for these various services has to be a part of your entrance into the Clickbank system. But once you are rolling, you will use them over and over and get plenty of good from your membership fees. And you will have a system you can repeat with new products as well and build your Clickbank catalog and build profits along the way as well.

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The Gears That Turn Clickbank

Author: captainslackoblog  //  Category: Uncategorized

Venturing into the world of the Clickbank marketplace requires that we start from a fresh slate and not go in with any presumptions. The two presumptions that seem to slow people up the most is that Clickbank is for internet guru types who know every trick of the trade of internet technology and marketing to be successful.

But Clickbank isn’t a marketplace that requires that you have tremendous technical knowledge to use. The designers of Clickbank have made most of the functions you need to operate either as a merchant or as an affiliate in the system fairly easy to use. That is one of the keys to why Clickbank is so successful. So to smooth your entrance into using Clickbank, it pays to look at the inner workings of the gears of Clickbank to get a feel for what you should expect when you sign up and want to get going fast making money there.

Like a lot of successful online markets, Clickbank doesn’t make anything and it doesn’t sell anything. The value Clickbank adds to the world of internet commerce is that it provides a “place” for vendors of digital products can place their goods for sale and for people skilled in marketing to take those products and sell them to a large internet community. Clickbank has cashed in on two basic principles which are (1) people who make things don’t like to do marketing and (2) people who love to do marketing don’t like to make things. By getting these two groups together, merchants, affiliates and Clickbank all take away a nice profit because each makes the other successful.

Clickbank then at its core is a clearing house that works as a meeting gourd for merchants, affiliates and customers who can order the product, pay for it and download it or receive it by some other digital delivery system. It is very important to understand that Clickbank ONLY DEALS IN DIGITAL PRODUCTS. So you cannot sell clock radios, salt shakers or children’s clothing through Clickbank. If you were looking at Clickbank for any other than a digital product, look elsewhere for market such as eBay. The kinds of products Clickbank will allow to be sold include ebooks, computer courses, digital music and software programs and games.

Clickbank also offers real value to both merchants and affiliates because they handle all of the financial details and take a lot of the administrative work off of its members. Clickbank operates a fully functional merchant account so there is no need to use PayPal, 2co or any other funds management system. The handling of money is secure so when a sale is made, the money goes to Clickbank who then pays the affiliate his or her commission, keeps what is deserves by way of commission for the sale and delivers the balance to the merchant efficiently and without fail.

The “gears” of selling on Clickbank are simple and straightforward. To get set up, you step through the registration procedure as you would with any membership service online. For a merchant, there is a one time set up fee of $50 which should be easy to make back because Clickbank can get your product into the hands of over 150,000 affiliates which represent a customer base that numbers in the millions.

Once you have you account, you begin listing your digital products in the marketplace. You don’t need many accounts for more than one product as Clickbank can be used to sell up to 50 products under one account identity. Once you have completed setting up the product on the service, you then take a link that is given to you which can be used to direct customers to your Clickbank product listing and you put it on your web site. When affiliates pass customers to Clickbank to sell them the product, Clickbank will take them to your web site to use that link to complete the ordering process. It is a truly collaborate process and yet entirely seamless because Clickbank has taken care of the details.

You have a little more information to give to Clickbank such as the commission you will give to affiliates who sell your products and the URL for the “Thank You” web page that you will use to assist the customer in downloading what they bought. And with those simple steps, you are a Clickbank merchant. It’s as easy as that.

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Make Money Online: Do You Have Enough Money To Get Started?

Author: captainslackoblog  //  Category: Uncategorized

Is is really possible to make money online without spending any? I think this is an important question and one you should consider before you determine how you are going to go about using the Internet to earn money.

There are many programs you can join for free and start making money online without spending a thing. For example you can get paid to read emails and join these type of programs for free.

You get paid to read the email message sent to your inbox. You can also access the member’s area and read them that way.

The same thing is true for taking paid online surveys. There are many free survey sites you can join and earn money every time you complete a survey.

You will not spend anything to do these types of programs. The exception will be the amount of time you spend for the little income you get back in return.

For example reading an email might pay you .02 cents and take you 30 seconds to 1 minute to complete. Doing an online survey could take as long as 15 minutes and pay you $.50 to $1 dollar.

As you can see you are not going to make a very good hourly rate, but you get to do it from the comfort of your own home which is a benefit. All of these programs also offer referral benefits where you can increase the amount of money you make signing up new members.

I remember seeing an ad once inviting me to download a report on free and nearly free ways to advertise on the Internet. There is no doubt if you are going to make money selling products you will need to promote them in some way.

For example, affiliate marketing doesn’t cost anything to join and you get free websites and marketing materials to promote. You can learn free advertising methods such as social marketing to help drive traffic to your site.

The trade-off on free, or nearly free advertising, is you will invest more of your time to see results. This is also true as you work at developing skills to become a better Internet marketer.

Because they can drive traffic to their websites faster people with money certainly have an advantage. They can also outsource things that they don’t like to do such as website design, setting up a blog, article marketing, and so on.

People who have some money in their marketing budget can also do ppc advertising. They can be on page 1 of the major search engines such as Google, Yahoo, or Bing in as little as a few minutes after their campaign is started. This gives them an advantage in getting started making money faster.

These are a few ideas you will need to consider when you ask the question do you have enough money to make money online! If you are willing to invest time, and not money, you can ultimately achieve the same results, but it will take you longer.

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Drawing The Line

Author: captainslackoblog  //  Category: General

What a Virtual Assistant Can and Can’t Do

Because a virtual assistant is one who will work for someone on a contract basis, there are a variety of things that they can do for you. Often times, it is easy to cross over the line of what you want them to do, or what you think they should do. No matter what you have your virtual assistant for in the beginning, you will want to make sure that the job role is completely understood.

A virtual assistant is one who can do administrative, technological or creative work for a company, even while being outside of the company. Often times, smaller businesses will use virtual assistants for an all in one source for taking care of the little things. Larger businesses will also have virtual assistants to provide several duties.

However, when defining the role of a virtual assistant, it is easy to continue to ask them to do things, even if this isn’t in the job description. One thing to be aware of, either as one who is hiring a virtual assistant, or one who is working as a virtual assistant, is where the line is. The standards of being a virtual assistant have been set in order to eliminate conflict while working virtually.

The first definition that is set for a standard is that a virtual assistant is not necessarily anyone who works at home. The job profession has strict standards that stick to administrative and technological abilities. Even though a virtual assistant will usually have specific niches, this doesn’t necessarily mean that they will just be someone who works at home.

Another important distinction that most virtual assistants will make is that they don’t get involved in specific roles with a company. For example, it is not proper business to ask a virtual assistant to be a consultant. It is also not appropriate to ask about marketing services or bookkeeping, unless the virtual assistant has told you that they are willing to do these types of tasks and have defined them in their specific duties.

The important thing to keep in mind with virtual assistants is that there are specific roles that they play in their job. It is important to keep in mind that, even though they work on a contractual basis, their specific duties should be defined. By doing this in the beginning, on either or both ends, there won’t be any difficulties in making sure that the job gets done.

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You’re Hired

Author: captainslackoblog  //  Category: Uncategorized

How to Find the Perfect Fit for a Virtual Assistant

The idea of a virtual assistant is to take away the headaches that you may be having with your business. This may begin with some of the extra work that you have, and may even move into implementing website designs. If you want to make sure that you find the right virtual assistant, you will want to make sure that they have the qualities you need in order to function at their best.

Just like a job interview, you want to make sure that a virtual assistant is presentable and professional in what they do. Even if they are doing work behind the scenes, they are representing your business. Because of this, you should examine their manners and professionalism before you hire them. If you are unsure of how to begin, there are several practical things to look into.

A virtual assistant will begin their presentation virtually. This means that any virtual assistant will have a website. You will want to make sure the website is organized, presentable, and informational on who they are and what they do. The website is their first presentation, and often times reflect their personality.

From here, you will want to meet with the virtual assistant, or at least call them, to make sure that they are a good fit. By simply putting together some questions about what you need, you will be able to see if the virtual assistant will work for you. They should be able to consult with you at a professional level. Everything from answering the phone properly to providing you with quality answers is important. This includes everything from confidence to articulation in the conversation.

Of course, you will also want to make sure that your virtual assistant has the proper experience. This begins with education, but can also include a variety of other things. There are virtual assistant certifications that are available for serious businesses. Even if they are just starting out, this will help them to show they are professional. They should also have some knowledge or association with the Virtual Assistance Chamber of Commerce.

If you want to make sure that your virtual assistant will work well for you and present the company in a professional manner, then you will also want to make sure that they are confident, articulate and experienced with what they are doing. This will give you the ability to find someone who you know will work well with what you provide.

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Keeping Control Of Your Work

Author: captainslackoblog  //  Category: Uncategorized

How to Keep Policies in Place for Virtual Assistants

In a business relationship, there are two ways to approach what is done. The first is to have someone else keep control of the situation. In these relationships, you will be working for someone, while they dictate to you what should be done. The second approach is where you have the control of the situation and build a complete partnership between the two parties. Your approach towards your virtual assistant business will be one to determine your success.

The idea of keeping the control of your business is important and essential for your success. Take for instance; you decide to let someone else control what is happening. They will be able to tell you when you are paid, what you will do, how fast you will do it and what is required for the project. As a virtual assistant, you may know this isn’t true, but you simply sign the dotted line and let things happen. Most likely, you will be doing extra work for less money and will not be able to have time to build your services.

By keeping control of the situation, you are able to approach someone and make a complete partnership. This means that you will communicate effectively with the parties from the beginning. You will let them understand your services and what you are about. You will make sure that they understand the credentials that you have and how you approach the services in quality. You should also work towards asking questions and being interested in the business partner you are working with.

Beyond this, you can make sure that you define what your policies and standards are. Contracts are a good way to make sure that this is done. Once something is in writing, and has to be agreed to, it will tell all about what the customer’s intentions are. The major concept is to get everything out in the open up front. Everything from letting someone know an estimate of how much something will cost to defining your terms and policies will make for a better partnership.

If you want to keep control of a situation as a virtual assistant, it means that you have the leadership and ownership to build your business from policies and standards. You also will have the ability to communicate openly and effectively from the beginning. Doing this is an important part of making sure that your business succeeds for everyone’s benefit.

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How To Create Great Video Products

Author: captainslackoblog  //  Category: Uncategorized

In the last year we have seen an explosion in the online video market. Try these tips if you want to create great video products for sale on the Internet:

You’ll be more successful if you show how to solve a problem. Forget about trying to impress people. Forget about trying to look good. Be natural, be yourself, and show people how you solved a problem in your own life. Then give your viewers tips for applying these lessons and strategies to their lives.

Focus on action. Always think about action-about what you want your audience to do. Then build your video around that action. As the Roman statesman Cato said, “Find the message first and the words will follow.” Failure is the result of a lack of focus. To be effective-for people to remember your message-focus on a single power point and present it as truthfully and as entertainingly as you can, rather than presenting a series of topics in a single video product.

The power of structure

Keep this basic structure in mind as you create your video product:

* Start with a powerful, attention-grabbing lead. Clearly state your theme in the first minute. * Use smooth transitions to link one segment to another. * Use action verbs. Change verbs in passive voice to active verbs. Keep adjectives and adverbs to a minimum. * Give viewers a few suggestions to help them apply what they’ve learned to their lives. * Be yourself. Use short words and sentences. If you’re stuck and you don’t know what to say next, explain it the way you would to your best friend or spouse. * Connect with your audience. Wrap everything in human terms-make it something your next-door neighbor can relate to. * Finish with a satisfying conclusion that reemphasizes your theme.

When you have an idea for your video, you’ll know it’s the right one if you can answer “yes” to each of the following questions:

* Does this need to be done? Am I the right person to do it? Can I see the world from the point of view of my audience? Can I think their thoughts? * Can the market I’m targeting understand my video? Can I express the idea better in half the time? Antoine de Saint-Exupery said, “Perfection is attained, not when there is nothing left to add, but when there is nothing left to take away.” * Does the idea hold together from start to finish? Does it move smoothly? Does the video make sense as a whole rather than just as the sum of its parts? * Am I willing to say what I think is true, no matter what?

Now you’re ready to create a great video product. As you develop your video, keep this checklist handy at all times. It will let you know what elements in your video product need more work, and it will let you know when your video is ready to be distributed and sold on the Internet.

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How To Market And Sell Video Products On The Internet

Author: captainslackoblog  //  Category: Uncategorized

Internet TV is here-its name is Brightcove.com. Have you been asking yourself what TV will look like when it moves online? It already has, and you can see for yourself by visiting the Brightcove.com site. Although Brightcove is marketing itself as the ideal host for all producers and marketers of online video products, at this point it seems to be more appropriate as a platform for creators and marketers of professional video content. If you’re an Internet marketer who already has a successful site and who needs a platform to manage a line of video products, Brightcove is the perfect choice for your business.

How to launch an online video business at Brightcove.com

You can launch your own Internet channel on Brightcove for marketing your video products. Brightcove offers video content producers two options: the Brightcove Network and the Brightcove Platform. With either option you can create a free account that lets you create your own video channel, upload and sell your video products, and insert videos from Brightcove.com on your own blog or web site.

The basic format is called the Brightcove Network. It’s free to use and simple to understand. What can you do with the Brightcove Network? The Brightcove Network allows independent content producers to:

* Publish video products for free * Let Brightcove manage your advertising * Keep half of the advertising revenue * Sell downloads of your video products

Brightcove makes it easy to encode and upload your videos. You can add thumbnails, text descriptions, or video stills to make it easy for customers to find the titles they’re interested in. You can even organize your videos into lineups to control how they are viewed. Your channel is published for free on Brightcove.com, and you can embed codes in your blog posts to place content on your own site. Brightcove takes care of the hosting and delivery of your content. Major media corporations are already using Brightcove to host millions of video streams. Brightcove helps you reach an audience with your video content by listing your videos in the major Internet search engines. SEO features built into your Brightcove channel get your videos listed and ranked in the major video search engines, as well as in traditional text-based search engines.

The Brightcove Platform is designed for media companies, broadcasters and Internet marketers. The Brightcove platform allows you to choose your preferred format for creating a revenue stream from your online video products. By paying a user fee to publish your videos, Brightcove allows you to:

* Sell your own advertising or choose to run no ads at all * Keep all revenue generated from your advertising * Sell downloads of your video products

When you market your product with skill and determination, customers will find you on the Internet. And when customers find what they’re looking for, they don’t care if it’s being delivered by a big production studio or by an individual entrepreneur with a webcam.

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The Unlimited Potential Of Video Products

Author: captainslackoblog  //  Category: Uncategorized

Video publishing is one of the easiest ways to create a product for sale on the Internet, and it can be a very profitable business. Even though it’s easier to publish a book than ever before, it’s possible to create a video product in a fraction of the time required to create a book.

When you consider the amount of time it takes for a book by a new author to be accepted by a publisher, edited, manufactured, distributed, and marketed, several years can go by before authors see any revenue for all their hard work. Self-publishing is a good alternative for authors to consider, but the production and marketing costs can be very high. The creation of video products for sale on the Internet is a much easier way to generate a revenue stream.

The art of video publishing If you’re already convinced that the creation of video products is a powerful Internet marketing tool to drive traffic and sales, here are some important questions to consider before you jump into the production process:

Are you a good communicator? Can you tell a story? Can you explain how to do something in simple terms? Do you have specialized knowledge that can be turned into a product that gives value to customers? If you answered “yes” to these questions, you have all the knowledge and experience you need to create a video product that can generate a nice revenue stream. It takes experienced authors from six months to a year to write a book, but even first-time video producers can plan, script, film, and edit a professional-quality video product in six weeks.

Who will shoot your video? If you have a webcam with a built-in microphone, you already have experience shooting home videos. If you don’t have a webcam, you can probably partner with someone who has a lot of experience.

Who will edit your video? Even a 15-minute video can take several hours to edit professionally. If you’ve been practicing with home videos, now is the time to show your skills on the Internet. If you’ve never edited before, you can find someone to look at your raw footage and teach you how to do some simple editing, which will improve the quality of the finished video product enormously. Video companies generally charge from $50 to $100 an hour, depending on the effects you want edited into your product.

The power of video products on the Worldwide Web Video podcasting and vlogging are tools that offer unlimited potential for increasing traffic to your web site or blog and for creating revenue streams through the sale of video products. Individual video content producers can create revenues streams from successful videos that last for years. One video publisher I checked out has produced almost 30 videos that have given the producer a monthly income between $8,000 and $10,000 dollars for over four years. This video publisher reports that most of these videos are still selling-and not one has lost money.

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